Market Intermediaries’ Ratings of Importance for Rosaceous Fruits’ Quality Attributes

We elicited market intermediaries’ (i.e., shippers, packers, marketers) preferences for various fruit quality traits in apples, peaches, strawberries, and cherries in terms of ratings of importance, and identify factors significantly influencing these ratings. In general, results indicate that market intermediaries rate fruit quality traits associated with U.S. grade standards and consumer acceptability as most important. Information about preferred quality traits and factors influencing those preferences should increase the efficiency of developing improved fruit cultivars that appeal to the whole supply chain. Improved cultivars should enhance the ability of breeders, growers, and market intermediaries to supply high-quality fruit that better satisfy consumer demand.


Editor(s):
ifamr, ifama
Issue Date:
Nov 01 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN#:1559-2448) (Other)
PURL Identifier:
http://purl.umn.edu/211657
Published in:
International Food and Agribusiness Management Review, Volume 18, Issue 4
Page range:
121-154
Total Pages:
34
JEL Codes:
Q13
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For more information visit: www.ifama.org
Series Statement:
Volume 18
Issue 4




 Record created 2017-04-01, last modified 2017-05-27

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