DISCUSSANT'S COMMENTS FOR AMERICAN AGRICULTURAL ECONOMICS ASSOCIATION ANNUAL MEETING, SELECTED PAPERS SESSION SP-8Y: "ADVERTISING AND COOPERATIVE MARKETING"
Wohlgenant, Michael K.
1998

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Abstract

The impacts of advertising and the role of dairy cooperatives in marketing are considered. Irreversibility in Advertising-Demand Response Functions: An Application to Milk Philip Vande Kamp and Harry Kaiser, Cornell University Advertising. Structural Change, and US Non-Alcoholic Beverage Demand Hui Xiao, American Express; Henry Kinnucan, Auburn University; Harry Kaiser, Cornell University. The Role of Cooperatives in Milk Marketing Christopher Wolf and Larry Hamm, Michigan State University. Competition between Advertised and Unadvertised Brands, James Binkley and Daniel Clendenning, Purdue University.

Details

Title DISCUSSANT'S COMMENTS FOR AMERICAN AGRICULTURAL ECONOMICS ASSOCIATION ANNUAL MEETING, SELECTED PAPERS SESSION SP-8Y: "ADVERTISING AND COOPERATIVE MARKETING"
Author(s) Wohlgenant, Michael K.
Subject(s)
Issue Date 1998
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.20987
Record Identifier https://ageconsearch.umn.edu/record/20987
PURL Identifier http://purl.umn.edu/20987
Language English
Total Pages 7
Series Statement Discussant
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 1998 Annual meeting, August 2-5, Salt Lake City, UT

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