SOCIAL NETWORKS AS MARKETING CHANNELS

Fast technological development in social media offers many opportunities for companies in order to have better connection with their customers. Traditional tools become less effective and companies are working intensively to be present on the web. This paper will try to answer the question what are the advantages of social media as a marketing channels compared to conventional way of advertising. The authors will specially pay attention to how can companies improve and increase their presence in social media by using different strategies and which tools and services can be used in order to have better connection with the customers.


Editor(s):
Simonovic, Dragoljub
Simonovic, Zoran
Subject(s):
Issue Date:
Jun 25 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
Ekonomika Vol 61 Issue 1 pp 153-167 2015 (Other)
PURL Identifier:
http://purl.umn.edu/206538
Published in:
Ekonomika, Journal for Economic Theory and Practice and Social Issues, Volume 61, Issue 2
Page range:
153-167
Total Pages:
16
JEL Codes:
M3; M30; M31




 Record created 2017-04-01, last modified 2017-08-28

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