This research examines effects of various factors on participation in agricultural tree plantations for economic, environmental, social and carbon-uptake purposes. Using survey data from 2000 mail surveys of Canadian farmers, a discrete choice random utility analysis is used to determine probability of farmers' participation and the corresponding mean willingness to accept a tree-planting program. Estimation results show that the required compensation for accepting a tree-planting program is higher than the compensation suggested by a normative approach