ZNAJOMOŚĆ ZNAKÓW EKOLOGICZNYCH WŚRÓD MŁODYCH KONSUMENTÓW

The aim of this article is to present the importance of awareness of eco-labeling opinions about organic products. To fulfill this aim a questionnaire survey was conducted on a group of young consumers. Results indicate a significant relationship between the declared awareness of eco-labels and market behaviour as well as a willingness to pay a higher price for organic products.


Variant title:
AWARENESS OF ECO-LABELING VS YOUNG CONSUMERS’ PREFERENCES
Subject(s):
Issue Date:
2014
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/205357
Published in:
2014
Number 6
Roczniki (Annals)




 Record created 2017-04-01, last modified 2017-08-22

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