CONSUMER AWARENESS OF REGIONAL PRODUCTS – SELECTED RESEARCH RESULTS

The study was based on field research. The main goal of the work was to determine the level of consumer awareness of regional products and to examine the statistical relationship between the age and education level of respondents and their declaration of purchasing this type of product. Data collection was performed in Sudeten districts, because the described study was part of a research project concerning the introduction of a new regional product „Sudeten Beef” into this area. The study was conducted in 2012 using direct interviews with 219 respondents. On the basis of the investigation it could be said that the surveyed respondents had little awareness of regional products. The statistical analysis confirmed a weak correlation between age and level of education and declarations of purchasing regional products. This study is of a preliminary character and the results are not representative of the whole Polish population, but they should be regarded as a good starting point for further in-depth research.


Variant title:
Świadomość konsumentów na temat produktów regionalnych – wybrane wyniki badań
Subject(s):
Issue Date:
2014
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/205174
Published in:
2014
Number 4
Roczniki (Annals)




 Record created 2017-04-01, last modified 2017-06-09

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