Zarządzanie markami w przedsiębiorstwach sektora żywnościowego w perspektywie długoterminowej

The aim of this study was to present selected aspects of long-term brand management in food companies. This concept consists of three stages of brand management process, including the basic stage, main stage and result stage. In first stage the assumption of identity and image as well as the bases of creation of brand – consumer relation. The second stage includes the adequate strategies towards brands, including brand architecture, their positioning and extension. The last stage is related to spectrum of finance, consumer and market indices


Variant title:
LONG-TERM BRAND MANAGEMENT IN FOOD COMPANIES
Subject(s):
Issue Date:
2014
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/205158
Published in:
2014
Number 4
Roczniki (Annals)




 Record created 2017-04-01, last modified 2017-08-28

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