Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience

The main goal of this study is to investigate the willingness to adopt t-commerce for grocery shopping in South Korea. This study examines the e-commerce experiences and differences among consumer behaviors based on. The sample was divided into two groups: one group with online grocery shopping experience and one group without online grocery shopping experience. The groups were compared to identify differences in willingness to adopt t-commerce as a new shopping medium. The two groups showed different motivations for t-commerce-based grocery shopping based on their previous shopping experience.


Editor(s):
IFAMR, IFAMA
Issue Date:
May 01 2015
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/204133
Published in:
International Food and Agribusiness Management Review, Volume 18, Issue 2
Page range:
1-16
Total Pages:
16
JEL Codes:
M30; O33; Q18
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org
Series Statement:
Volume 18
Issue 2




 Record created 2017-04-01, last modified 2017-08-28

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