The Characteristics of Consumer Att itudes in the Food Market in Hungary

The objective of our research was to examine the health status and health behaviour of the Hungarian population in relation of food consumption by identifying relationships between the underlying factors. In our research we used the objective factors from secondary data concerning nutritional status and body image as a framework for the interpretation of the examined relationship of eating attitudes and body attitudes. We chose survey as our test method, it was carried out on a national representative sample of 1000 people. After the examination of the factor structure of the two attitude measuring questionnaire, five consumer groups have been identified by the cluster analysis. The five clusters are: Uncontrolled Impulse Eaters, Dissatisfied Tense, Uninterested, Overweight Impulse Eaters and Conscious Consumers. This segmentation based on eating attitudes and body attitudes could serve as a guidance for health marketing experts and the manufacturers of health protective food to determine and address their target group.


Issue Date:
2014-09
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1789-7874 (Other)
PURL Identifier:
http://purl.umn.edu/202878
Published in:
APSTRACT: Applied Studies in Agribusiness and Commerce, Volume 08, Number 2-3
Page range:
43-49
Total Pages:
6
Series Statement:
8
2-3




 Record created 2017-04-01, last modified 2017-08-28

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