Is There a Price Premium for Local Food? The Case of the Fresh Lettuce Market in Hawaii

“Buying local” has become one of the most important trends in food marketing. Despite widespread public attention, the influence of the “local” attribute on food prices is not well understood. We aim to begin to fill this gap in research by exploring the presence of a price premium for “local” in actual market transactions. Using scanner data on fresh packaged lettuce in the Honolulu market and hedonic modeling, we investigate consumers’ revealed preferences for the attribute. Contrary to the positive willingness to pay for local food widely reported in previous studies, we find no local premium for fresh lettuce in the Honolulu market.


Issue Date:
2015-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/200999
Published in:
Agricultural and Resource Economics Review, Volume 44, Number 1
Page range:
110-123
Total Pages:
14




 Record created 2017-04-01, last modified 2017-08-28

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)