ATTITUDES TOWARD FARM ANIMALS WELFARE AND CONSUMER’S BUYING INTENTIONS - CASE OF SERBIA

The aim of this study is to examine consumers’ perception of the products considering animal welfare and to establish the factors which affect consumers’ willingness to pay the premium price for the animal-friendly products. In addition, four consumers’ profiles according to their attitudes towards farm animals’ welfare are distinguished and their features are elaborated. The research has been undertaken in Belgrade, comprising 198 participants. The face-to-face interview technique has been adopted, while for the analysis of the results regression and cluster analyses have been performed. The findings suggest that food sector stakeholders should put more efforts in providing information and education to the consumers regarding the importance of animal welfare and that there is a significant market potential for the introduction of the label for animal-friendly products. The implications for policy makers are proposed and discussed too.


Variant title:
STAVOVI PREMA DOBROBITI FARMSKIH ŽIVOTINJA I KUPOVNE NAMERE POTROŠAČA – PRIMER SRBIJE
Editor(s):
Cvijanovic, Drago
Issue Date:
2015-03
Publication Type:
Journal Article
DOI and Other Identifiers:
UDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671 (Other)
PURL Identifier:
http://purl.umn.edu/200512
Published in:
Economics of Agriculture, Volume 62, Number 1
Page range:
53-71
Total Pages:
19
JEL Codes:
I31; M31; Q13
Note:
Original scientific paper
Series Statement:
Economics of Agriculture 1/2015
UDC: 636.03:614.9:366.622(497.11)




 Record created 2017-04-01, last modified 2017-08-28

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