AGENTES Y MÁRGENES DE COMERCIALIZACIÓN DEL GANADO BOVINO PARA ABASTO EN LOMA BONITA, OAXACA

This work had two objectives: 1) identify and characterize the participating agents in the marketing process of cattle destined for slaughter in the city of Loma Bonita, Oaxaca, and determine the Gross Marketing Margin (GMM) and the Direct Participation of the Producer (DPP) in said process. We identified three direct agents (producer, butcher, and consumer) and an indirect agent (municipal abattoir). We designed a questionnaire for each agent and administered them to 120 producers, 18 butchers, 270 consumers, and one to the manager of the municipal abattoir. The results show that the Direct Participation of the Producer (DPP) is only 23.6% and the Gross Marketing Margin (GMM) obtained by the butchers is 76.4%. We concluded that economic and cultural factors play an important role in the existence of a market that demands beef from culled cattle since the consumer in Loma Bonita, Oaxaca prefers fresh meat over the frozen meat which is sold by local supermarkets.


Variant title:
Agents and Marketing Margins of Cattle Slaughter in Loma Bonita, Oaxaca
Subject(s):
Issue Date:
2015-03
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN – 1405 – 9282 (Other)
PURL Identifier:
http://purl.umn.edu/200115
Published in:
Revista Mexicana de Agronegocios, Volume 36
Page range:
1188-1198
Total Pages:
11
Series Statement:
REVISTA MEXICANA DE AGRONEGOCIOS
Vol. 36




 Record created 2017-04-01, last modified 2017-08-13

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