Analysis of the Effects of a Healthy Dining Campaign on Sales of Healthy Menu Items

Although so-called "“Heart Healthy”" menu items exist, restaurateurs rarely promote them and consumers seem to avoid them. Still, concerns over obesity and poor nutrition have become priority policy issues. This study evaluates the effectiveness of a social marketing campaign in promoting the sale of healthy menu items.


Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/19892
Total Pages:
23
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-04-26

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