This study analyzes the uses and users of the Strategic Soybean Information System (StratSoy). It identifies: the uses and users of StratSoy web site; patterns of use; and the determinants of use. Uses in eight content-based areas came from academia, countries, households, and businesses. After accounting for changes in consumer behavior over time, Poisson regression analysis reveals that freshness in the sense of new files, spillovers across areas, and marketing and promotion activities of site handlers increase hits to the site. Population, interest in soybean, and other motivational factors also increases the odds of hits to the web site.