TRACKING CHANGES IN USES AND USERS OF A WEB-BASED INFORMATION SYSTEM OVER TIME USING SERVER LOGS

This study analyzes the uses and users of the Strategic Soybean Information System (StratSoy). It identifies: the uses and users of StratSoy web site; patterns of use; and the determinants of use. Uses in eight content-based areas came from academia, countries, households, and businesses. After accounting for changes in consumer behavior over time, Poisson regression analysis reveals that freshness in the sense of new files, spillovers across areas, and marketing and promotion activities of site handlers increase hits to the site. Population, interest in soybean, and other motivational factors also increases the odds of hits to the web site.


Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/19756
Total Pages:
32
Series Statement:
Selected Paper




 Record created 2017-04-01, last modified 2017-04-26

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