MODELING THE EFFECTS OF GENERIC ADVERTISING ON THE DEMAND FOR FLUID MILK AND CHEESE: A TIME-VARYING PARAMETER APPLICATION
Schmit, Todd M.; Kaiser, Harry M.
2002

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Abstract

Previous constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the mid-1990s; average elasticities since have been similar.

Details

Title MODELING THE EFFECTS OF GENERIC ADVERTISING ON THE DEMAND FOR FLUID MILK AND CHEESE: A TIME-VARYING PARAMETER APPLICATION
Author(s) Schmit, Todd M.
Kaiser, Harry M.
Subject(s)
Issue Date 2002
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.19754
Record Identifier https://ageconsearch.umn.edu/record/19754
PURL Identifier http://purl.umn.edu/19754
Language English
Total Pages 29
Series Statement Selected Paper
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2002 Annual meeting, July 28-31, Long Beach, CA

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