Consumer Choices and Welfare Gains from New, Healthy Products: A Virtual Price Approach

This paper models consumer food choices with respect to different margarine and spread brands that include a new healthy brand. The results show that the older and smaller size households with higher income and higher education are more likely to purchase the healthy brand. An Almost Ideal Demand System for six brands was estimated and the coefficients were used to calculate price and brand expenditure elasticities in order to examine the responsiveness of the consumers to economic variables.


Issue Date:
2005
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/19351
Total Pages:
24
Series Statement:
Selected Paper 134980




 Record created 2017-04-01, last modified 2017-08-24

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