IMPACT OF BRAND ADVERTISING ON FOOD CONSUMED AWAY FROM HOME

As consumption of food away from home increases, competition for consumers' dollar is intensifying among the major restaurant brands. This study examines the impact of brand advertising on consumers' choice of food away from home. Study results are in concert with our common sense regarding consumer FAFH behavior.


Subject(s):
Issue Date:
2005
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/19127
Total Pages:
16
JEL Codes:
M31; M37
Series Statement:
Selected Paper 136951




 Record created 2017-04-01, last modified 2017-04-26

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