Happy Growers! Relationship Quality in the German Organic Apple Chain

Relational factors between supply chain actors have been acknowledged to contribute significantly to competitiveness. With the example of the German market for organic apples the suitability of the concept of the Relational View for explaining competitiveness was investigated. Structured interviews were conducted with selected actors of the supply chain. Actors at all levels of the supply chain proved to be highly committed and described their business relations as satisfying and trustful. Strong vertical and horizontal collaboration was found. Thus, the Relational View proved to be highly suitable to explain competitiveness in the market for organic apples.


Editor(s):
IFAMR, IFAMA
Issue Date:
Sep 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN#: 1559-2448) (Other)
PURL Identifier:
http://purl.umn.edu/183498
Published in:
International Food and Agribusiness Management Review, Volume 17, Issue 3
Page range:
205-224
Total Pages:
20
JEL Codes:
Q35
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association.Visit us online: www.ifama.org
Series Statement:
Volume 17
Issue 3




 Record created 2017-04-01, last modified 2017-05-27

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