The Effects of Country of Origin Image and Patriotism on British Consumers' Preference for Domestic and Imported Beef

This article surveys British consumers’ preference for domestic and imported beef identified by country of origin labels (COOLs). Like previous studies related to COOL, we found a strong preference for domestic beef. Furthermore, the factors influencing such preference were examined. Using consumer patriotism and country of origin image perception, we found that stronger preference against imports was linked to higher perceived level of patriotism of the respondents toward their country, while better country of origin image improved the likelihood of the foreign country’s beef being selected.


Issue Date:
Jul 29 2014
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/170628
Total Pages:
31
JEL Codes:
Q13
Series Statement:
Paper
5279




 Record created 2017-04-01, last modified 2017-08-27

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)