Consumer attitudes toward the use of gene technology in functional breakfast grain product: Comparison between college students from US and China

Our study provides result using mixed logit model from analyzing of choice experiment survey data to examine college students' attitudes toward genetically modified (GM) breakfast product from U.S. and China. Here we expand on previous research by exploring certain socio-demographic, attitudinal and behavioural variables and concerns from college students from China and US and focus on the specific functional GM staple products. This would be useful in developing and characterizing market segments for food products based on consumers’ information. GM food producers and exporters can use this information to design effective marketing strategies. Results showed that college students in these two countries are willing to pay premium for the Non-GM staple breakfast products.


Issue Date:
Jul 27 2014
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/170109
Total Pages:
1
Series Statement:
Poster
5064




 Record created 2017-04-01, last modified 2017-08-27

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