Consumer’s Preference and Willingness to Pay for Different Turfgrass Varieties in the Southern Region of the United States

This study determines the consumer’s preference for different turfgrass varieties using two different stated choice methods discrete choice and best-worst methods. Results shows that the ranking of turfgrass attributes were more homogenous across states using best-worst method compared to discrete choice method. These two methods yielded similar rankings for drought tolerant and low maintenance turf, but different rankings for shade tolerant and low purchase price turf.


Issue Date:
2014
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/169784
Total Pages:
2
Series Statement:
Poster #4520




 Record created 2017-04-01, last modified 2017-08-27

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