The Effect of Calorie Labels on Caloric Intakeand Restaurant Revenue: Evidence from Two Full-Service Restaurants

Field experiment data were used to study the effect of numeric calorie labels in two fullservice restaurants. Ultimately, both field experiments, despite using different experimental designs, reached the same conclusion: the numeric calorie label had no significant effect on total caloric intake. However, results revealed the addition of a traffic light symbol to the numeric label led to a 67.8-kcal reduction in average calories ordered. Furthermore, results showed restaurant revenue is unlikely to be affected by the addition of calorie labels on menus. The results have implications for restaurant labeling laws that are being considered around the world.


Editor(s):
Bosch, Darrell J.
Marchant, Mary A.
McKenzie, Andrew M.
Paudel, Krishna P.
Issue Date:
May 01 2014
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/169060
Published in:
Journal of Agricultural and Applied Economics, Volume 46, Number 2
Page range:
173-191
Total Pages:
19
JEL Codes:
I18; Q18




 Record created 2017-04-01, last modified 2017-08-27

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