DYNAMIC EFFECTS OF PEANUT BUTTER ADVERTISING ON PEANUT BUTTER DEMAND

Using error correction approach and nonlinear three-stage-squares, long-run and short-run effects of aggregate brand advertising on the U.S demand for peanut butter are estimated. Results indicate that demand for peanut butter is more responsive to advertising in the long-run. Moreover, demand is responsive to price only in the short-run.


Issue Date:
1998
Publication Type:
Working or Discussion Paper
PURL Identifier:
http://purl.umn.edu/16702
Total Pages:
18
Series Statement:
Faculty Series 98-01




 Record created 2017-04-01, last modified 2017-11-19

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