Unraveling Demand for Dairy-Alternative Beverages in the United States: The Case of Soymilk

Soymilk is one of the fastest growing categories in the U.S dairy alternative functional beverage market. Using household-level purchase data from Nielsen’s 2008 Homescan panel and the Tobit econometric procedure, we estimate conditional and unconditional own-price, cross-price, and income elasticities for soymilk, white milk, and flavored milk. Income, age, employment status, education level, race, ethnicity, region, and presence of children in a household are significant drivers of demand for soymilk. White milk and flavored milk are competitors for soymilk, and soymilk is a competitor for white milk. Strategies for pricing and targeted marketing of soymilk are also discussed.


Issue Date:
2014-04
Publication Type:
Journal article
PURL Identifier:
http://purl.umn.edu/166028
Published in:
Agricultural and Resource Economics Review, Volume 43, Number 1
Page range:
140-157
Total Pages:
18




 Record created 2017-04-01, last modified 2017-04-21

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