MOTIVES FOR FOOD CHOICE AMONG SERBIAN CONSUMERS

People’s motives for food choice depend on a number of very complex economic, social and individual factors. A Food Choice Questionnaire (FCQ), an instrument that measures the importance of factors underlying food choice, was used to reveal the Serbian consumers’ food choice motives by survey of 450 respondents of different age groups. A confirmatory factor analysis was conducted on the motive items, using 11 factors. Previous research shows that the nutrition in Serbia is not balanced enough, and therefore the analysis of motives for food choice is considered a useful tool for the planning of more efficient public policies and interventions aimed at influencing healthier eating habits. Hence the results can be useful for researchers as well as for public institutions which deal with creating the strategy of public health or businessmen who produce and sell food products, because knowing consumer behaviour is necessary for product success on the market.


Variant title:
MOTIVI ZA ODABIR HRANE KOD POTROŠAČA U SRBIJI
Editor(s):
Cvijanovic, Drago
Issue Date:
2014-03
Publication Type:
Journal Article
DOI and Other Identifiers:
UDC 338.43:63 CIP 33:63(497.11) ISSN 0352-3462 COBISS.SR-ID 27671 (Other)
PURL Identifier:
http://purl.umn.edu/165716
Published in:
Economics of Agriculture, Volume 61, Number 1
Page range:
41-51
Total Pages:
11
JEL Codes:
D91; I18; L19
Note:
Original scientific paper
Series Statement:
Economics of Agriculture 1/2014
UDC: 641.033:366.1(497.11)




 Record created 2017-04-01, last modified 2017-08-27

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