Classification and Re-Classification: Oregon’s Willamette Valley AVA and its New Sub-AVAs

The creation of new, sub-AVAs within Oregon’s Willamette Valley AVA may indicate a desire on the part of well-established wineries to “split” or separate their social grouping from those with lesser qualifications. Once their social cluster has been differentiated, we theorize that these wineries would be able to capitalize on their newly developed distinctiveness and collect a larger regional reputation premium. Based on 2,221 Wine Spectator rated pinot noir wines between 1984 and 2008, regression analyses demonstrate that indeed regional reputation premiums have significantly increased with the creation of sub-AVAs; and that the price-quality ratio gap between sub-AVAs and the rest of Willamette has widened. (JEL Classification: C20, Q12, Q13, L66)


Issue Date:
2014-02
Publication Type:
Working or Discussion Paper
PURL Identifier:
http://purl.umn.edu/164642
Total Pages:
28
JEL Codes:
C20; Q12; Q13; L66
Series Statement:
AAWE Working Papers
151




 Record created 2017-04-01, last modified 2017-08-22

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