Consumer Response to Negative Information on Meat Consumption in Germany

Evidence from several studies suggests that the growing demand for meat consumption has negative effects on the sustainability of the environment and the health and psychological welfare of individuals. This study investigates whether media coverage of certain negative attributes of meat consumption can potentially affect demand for meat in a western European country. Using Germany as a case study, 690 survey participants were each given one of four different fictitious “newspaper articles” describing negative effects of meat consumption – either in terms of adverse effects on human health, on climate change, on animal welfare or on personal image. The analyses show that animal welfare and health arguments have the strongest effects at reducing meat consumption in both men and women. Based on the results, we discuss implications of our findings for the meat industry in Germany.


Editor(s):
IFAMR, IFAMA
Issue Date:
Mar 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/164599
Published in:
International Food and Agribusiness Management Review, Volume 17, Special Issue A
Page range:
83-106
Total Pages:
24
JEL Codes:
Q13
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Series Statement:
Volume 17
Special Issue A




 Record created 2017-04-01, last modified 2017-08-27

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