Assessment of performance of China’s sports industry is not only favorable for grasping development level of sports industry, but also able to, from micro perspective, find out factors influencing development of sports industry and their contribution to development of sports industry. Through selecting quantitative indicators for development of sports industry, the authors analyzed performance of development of sports industry in China and analyzed regional difference of sports industry by the data envelopment analysis (DEA) method. The study indicated that (i) performance of sports industry in recent years takes on growth trend, which may give the credit to scientific and technological progress; (ii) the development of sports industry in China has distinct spatial difference, best in eastern regions, better in middle regions, and poor in western regions.