Mechanisms for Effective Alliance Management: Insights from a Federated Cooperative Marketing System

Despite their continuing popularity and value-creation potential, strategic alliances fail as often as they succeed. Alliance failure is often attributed to opportunistic behavior by one or more of the partners. This paper draws upon empirical evidence from a successful alliance – a federated cooperative marketing system – to shed light on some of the economic and behavioral strategies and mechanisms that alliances can use to promote effective cooperation among alliance partners. The paper also shows how the alliance management body can generate the resources needed to develop and implement such mechanisms, and make alliance partners buy into these mechanisms.


Editor(s):
IFAMR, IFAMA
Issue Date:
Feb 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org (Other)
PURL Identifier:
http://purl.umn.edu/163356
Published in:
International Food and Agribusiness Management Review, Volume 17, Issue 1
Page range:
95-126
Total Pages:
32
JEL Codes:
D74; L81; M0; P13
Note:
The IFAMR (ISSN #: 1559-2448) is published quarterly. http://www.ifama.org.
Series Statement:
Volume 17
Issue 1




 Record created 2017-04-01, last modified 2017-08-22

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)