Consumer Preferences for Sustainably Produced Bananas: A Discrete Choice Experiment

Even though sustainability has become an omnipresent mega-trend, very little related research has been done in Europe. The objective of the present paper is to discover consumers’ perceptions concerning sustainably produced bananas. To this end, 316 German consumers participated in a discrete choice experiment and filled in a questionnaire. The results confirm that trust in the standard setter plays a particularly important role for the success of a label. Generally there is need for further simplification and information.


Editor(s):
IFAMR, IFAMA
Issue Date:
Feb 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
The IFAMR (ISSN #: 1559-2448) is published quarterly. http://www.ifama.org. (Other)
PURL Identifier:
http://purl.umn.edu/163354
Published in:
International Food and Agribusiness Management Review, Volume 17, Issue 1
Page range:
59-82
Total Pages:
24
JEL Codes:
Q13
Note:
The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org
Series Statement:
Volume 17
Issue 1




 Record created 2017-04-01, last modified 2017-05-27

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