Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia

A country-vide survey related to purchasing behaviour of organic and integrated fruit and vegetables has been prepared for Slovenia. An ordered probit model of consumer choice was developed on the basis of survey results to quantify various determinants of purchase frequency for organically and integrally produced fruit and vegetables. Results show that purchase of analysed produce is most significantly influenced by their availability in retail outlets, followed by consumers’ income, health and environmental considerations, and visual attractiveness of products. Demand for organically and integrally produced fruit and vegetables could be further stimulated by targeted knowledge and awareness raising actions.


Issue Date:
2012
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/163331
Published in:
Agricultural Economics Review, Volume 11, Issue 2
Page range:
70-83
Total Pages:
14
JEL Codes:
Q13




 Record created 2017-04-01, last modified 2017-04-28

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