Social Advertising Using Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi

In this paper, we explain how the Mississippi Bricks to Clicks Extension Program assisted in the promotion of a rural tourism event using Facebook paid advertisements. We estimate a binomial regression model to explore the factors that affect business page likes. Implications for future research and Extension programming are discussed.


Issue Date:
Jan 15 2013
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/162531
Total Pages:
25
JEL Codes:
L26; M31; M37




 Record created 2017-04-01, last modified 2017-08-27

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