The Effect of Brand Equity across Seafood Products

The brand equity can be an important marketing strategy in seafood marketing industry. The effect of brand equity on unbreaded frozen products of shrimp, salmon and tilapia is measured through unit market share. The results indicate that brand equity of the selected seafood products scarcely exits. However, a noteworthy market share of store brands draws an important attention on a role of store brands in seafood markets.


Issue Date:
2014
Publication Type:
Conference Paper/ Presentation
PURL Identifier:
http://purl.umn.edu/162455
Page range:
2-13
Total Pages:
14




 Record created 2017-04-01, last modified 2017-04-26

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