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Abstract
The present work aims to analyze the changes in the insti-tutional environments, European and National, due to European con-sumers’ requirements regarding the quality of products, about the Na-tional Beef Agro-Industrial System. The results indicate that despite the
rise on requirements from European consumers, which has changed the
institutional environment of the block, with consequent changes in the
Brazilian institutional environment, there has been little impact on the
governing procedures of transactions of SAG of domestic beef. Regarding
the relationship between beef export slaughterhouse industry and beef
suppliers, it was verified that there are no establishments of agreements
for the transactions, that this fact can be explained through the creation
of reliable commitments between the parts, as for the paying and deli-very of cattle, and also by the lack of enforcement on traceability on the
part of the European Union and the Brazilian government (which reduce
the peculiarity of the assets of the raw material). As for the relationship
between the slaughterhouse and its consumers of the domestic market, a
reliable commitment prevails between the two parties, being the transac-tions conducted through the market. Regarding the relationship between
the export slaughterhouse and the European market, the rise on the pe-culiarity of assets leads to the establishment of agreements as a way to
reduce the costs of transactions.