A Budgeted Analysis of Fresh Vegetable Marketing Alternatives

Marketing costs and contributions to production costs for fresh vegetables marketed through four direct marketing alternatives and through wholesale channels are compared. Budgets derived from empirical observations were the bases for the comparisons. The results favor an elaborate roadside market, Which sells a large quantity of items purchased for resale. Farmers' markets and pick-your-own operations were also found to be potentially more profitable than wholesale marketing.


Issue Date:
1982
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/159977
Published in:
Volume 11, Number 2
Journal of the Northeastern Agricultural Economics Council
Page range:
25-32
Total Pages:
8




 Record created 2017-04-01, last modified 2017-08-27

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