The Evaluation of Brazilian Beef in Europe: Consumers, Importers and Exporters’ Perspectives

This research analyzes the Brazilian beef image in Europe from three different perspectives: consumers, importers and exporters by means of quantitative and qualitative methods. The main hypothesis tested whether consumer perceptions concerning the quality of Brazilian beef in Europe is dependent on the country’s image. It was found that the image of Brazilian beef is considered positive overseas, but it would benefit from greater advertising in Europe and improved outlet infrastructure. Therefore, one important action to be taken in order to improve the Brazilian beef image overseas concerns communication and logistic strategies.


Editor(s):
IFAMR, IFAMA
Issue Date:
Nov 01 2013
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
PURL Identifier:
http://purl.umn.edu/159662
Published in:
International Food and Agribusiness Management Review, Volume 16, Issue 4
Page range:
101-122
Total Pages:
22
JEL Codes:
M31
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. More info: www.ifama.org
Series Statement:
Volume 16
Issue 4




 Record created 2017-04-01, last modified 2017-05-27

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