VERTICAL AND HORIZONTAL COORDINATION IN THE AGRO-BIOTECHNOLOGY INDUSTRY: EVIDENCE AND IMPLICATIONS

Agro-biotechnology is evolving from a pre-commercial phase dominated by basic research science to a commercial phase oriented around marketing products. In pursuing innovation rents in the commercial phase, firms are reorienting their strategies around complementary marketing and distribution assets. This is impacting vertical and horizontal industry structure. Conversely, industry structure is also impacting firm strategies. Horizontal alliances and consolidation continue from the pre-commercial phase into the commercial phase, while vertical coordination and integration strategies are accelerating rapidly. Interplay between firm strategy and industry structure is too complex for firms to anticipate early in the pre-commercial phase for long-term strategy formulation.


Issue Date:
1997-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/15537
Published in:
Journal of Agricultural and Applied Economics, Volume 29, Number 1
Page range:
129-139
Total Pages:
11




 Record created 2017-04-01, last modified 2017-10-20

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