This study estimates how potential carbon policies targeted at reduction of greenhouse gas (GHG) emissions could affect selection of rice cultivars by conducting a life cycle assessment of GHG emissions and estimating the carbon sequestered for fourteen commonly sown rice cultivars across Arkansas. Market-oriented carbon-offset credits based on additionality likely would be insufficient to convince producers to change cultivars; nonetheless, there may be upstream pressure as food retailers strive to lower their overall carbon footprints. Given their higher yield per unit of GHG emission, hybrid rice cultivars appear to be positioned to respond to industry demand.