DEMAND AND QUALITY UNCERTAINTY IN PECAN PURCHASING DECISIONS

A generalized Heckman model of purchase decisions incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases is estimated. Marketing efforts that encourage consumers to expand expenditures on nut products increase both the probability of pecan purchases and the amount purchased. Consumers who use all types of nuts in a wider variety of foods tend to purchase pecans more frequently. A diverse set of marketing outlets provides consumers with convenient sources of purchasing pecans and has a significant influence on the probability of pecan purchases but not the amount of pecans purchased.


Issue Date:
1999-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/15130
Published in:
Journal of Agricultural and Applied Economics, Volume 31, Number 1
Page range:
29-39
Total Pages:
11




 Record created 2017-04-01, last modified 2017-04-04

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