Success Factors of Biotechnology Industry Based on Triangular Fuzzy Number

Based on the theory of competitive advantage and value chain, this paper establishes the indicator system, and develop the strategic framework using the fuzzy Delphi method. Then the triangular fuzzy number model is established using Fuzzy Analytic Hierarchy Process, and the key factors influencing biotechnology industry are extracted. The results show that in terms of weight, the key factors influencing the success of biotechnology industry are sequenced as follows: “open innovation capacity”, “quality and cost control ability”, “advanced customer-oriented product manufacturing capacity”, “technology R & D personnel's capacity”, “brand image building capacity”, “logistics and sales capacity”, “grasping the market demand trends”. The manufacturers and government decision-making body can use this as the basis, to promote the development of the biotechnology industry.


Subject(s):
Issue Date:
2013-04
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/148875
Published in:
Asian Agricultural Research, Volume 05, Issue 04
Page range:
17-21
Total Pages:
5




 Record created 2017-04-01, last modified 2017-08-27

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