MARKETING CHANNELS USED BY WHOLESALE AND RETAIL NURSERY COMPANIES

Analysis of data collected from a questionnaire survey of randomly selected Tennessee nursery businesses revealed that wholesalers and retailers differed significantly in their stated reasons for attending and participating in industry trade shows. When controlled for business size (gross sales), wholesalers and retailers also differed significantly in their perception of the usefulness of catalogs, newspapers, trade journals, trade shows, and radio to advertise nursery products and services.


Issue Date:
2000
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/14716
Published in:
Journal of Agribusiness, Volume 18, Number 3
Page range:
345-359
Total Pages:
15




 Record created 2017-04-01, last modified 2017-08-23

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