EVALUATING CONSUMER PERCEPTIONS AND PREFERENCES FOR PASTURE-RAISED PORK IN THE MISSISSIPPI DELTA OF ARKANSAS

This research provides baseline information about consumers' concerns, preferences, and market existence for pasture-raised pork in the Mississippi Delta area of Arkansas. Consumer preferences for pasture-raised pork are evaluated by examining the relationships between consumers' willingness to buy and their perception and acceptance of pasture-raised pork. The hypotheses were developed based on a market survey conducted during 1998. Using maximum-likelihood behavioral and demographic models, our results show consumer preferences drive the assured market that exists for pasture-raised pork in urban areas of the Delta among affluent, educated, health-conscious consumers who are prepared to pay a premium price for it.


Issue Date:
2000
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/14714
Published in:
Journal of Agribusiness, Volume 18, Number 3
Page range:
261-273
Total Pages:
13




 Record created 2017-04-01, last modified 2017-04-04

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