Files
Abstract
In the state of Sonora, as a result of investigation, you can identify the bush chiltepín as a crucial
element of the culture of the people, giving different uses both culinary and medicinal and
spiritual, is also important to mention that there been one of its main sources of income is
represented by the marketing of agricultural products.
Currently, the only given chiltepín wild in parts of southern, central, and eastern mountain area
of ?Sonora. It grows on the banks of streams and along ravines in the desert scrub, thorn scrub,
tropical deciduous forest, and oak. Because of this, there is no specific control on the
production of this shrub, as collectors, just go to areas where the plant and cut by 50% or even
full, and then market their fruit this can result in decreased production to disappear.
At present, agricultural products represent a potential source of income for rural communities
and therefore a significant sustainable development in the regions. However, this research
sought to emphasize the culture of the inhabitants of a region and thus to design marketing
strategies for specific products, for economic development in rural areas.
It shall be general purpose, identify key issues of managing chiltepín in the mountainous region
of Sonora, and design strategies that transform the meaning of this activity making it
sustainable and more profitable for those developing. In the framework details the marketing
strategies that are implemented for the development of products made from chiltepín, as well
as a description of the 4p's of marketing.
The realization of this project is a potentially successful investment, because chiltepín enter a
niche market, not only launched a new product to market but also contribute to the sustainable
development of the mountainous region, and also be able to maintain a control over this
coveted bush and survival.