Building Capabilities for Multi-Stakeholder Interactions at Global and Local Levels: The case of Unilever

Managers of Unilever discuss the processes that led the company to develop and implement a corporate sustainability strategy working with multiple stakeholders. Major learning points include: 1) interactions with stakeholders are crucial to secure strategic resources in developing countries; 2) developing multi-stakeholder platforms must be rooted in the corporate culture and based on principles of innovation; 3) the overarching sustainability strategy, Sustainable Living Plan, launched in 2010, set broad objectives, while empowering local and regional managers—and even individual employees—to start and scale bottom-up initiatives if they find consensus within the organization. The discussions promise to fuel the debate on how organizations can effectively manage “wicked problems” through multi-stakeholder engagement.


Editor(s):
IFAMR, IFAMA
Issue Date:
2012-12
Publication Type:
Journal Article
DOI and Other Identifiers:
(ISSN #: 1559-2448) (Other)
PURL Identifier:
http://purl.umn.edu/142299
Published in:
International Food and Agribusiness Management Review, Volume 15, Special Issue B
Page range:
95-106
Total Pages:
12
JEL Codes:
Q010; Q340
Note:
The IFAMR is published quarterly by IFAMA. www.ifama.org
Series Statement:
Volume 15
Issue B




 Record created 2017-04-01, last modified 2017-08-26

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