Brand Premiums in the U.S. Beef Industry

The U.S. beef industry has experienced considerable reductions in beef demand over the past 30 years. One possible factor in declining beef demand is lack of progress in the development of consistent, high-quality branded beef products. This article uses Nielsen Homescan data and hedonic models to estimate the value that U.S. consumers place on various beef attributes, including brand.


Issue Date:
2011-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/139418
Published in:
Journal of Food Distribution Research, Volume 42, Number 2
Page range:
12-26
Total Pages:
15




 Record created 2017-04-01, last modified 2017-08-22

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