This paper analyzes problems of excessive emphasis on expansion of urban land, improper village and town construction, and low land utilization efficiency in urban-rural integration construction. In line with characteristics and principle of intensive land use of urban-rural integration, it puts forward integration of urban-rural land layout, practically exploring connotation, and improving land intensification in many ways. Based on these, it presents countermeasures for intensive use of land from the perspective of urban-rural integration, including stressing function of overall planning of land use in integration and control of urban-rural regional development, raising population, ecological and economic bearing capacity of land on the condition of protecting arable land and focusing on intensive use of land, and promoting healthy, sustainable and coordinated development of industrialization, urbanization and urban-rural integration.