Consumer Acceptance Of New Sheep Milk Cheeses

This paper provides estimates of consumers willingness to pay for two new sheep milk cheeses, developed as part of a RIRDC research project. In 1998, following an in-store tasting, a sample of 215 consumers were asked to reveal what price they would be willing to pay for portions of the cheese. Analysis of the data reveals the probability that a consumer will purchase the product, as prices change. There are higher levels of acceptance of the soft cheese product as compared with the hard cheese, and higher prices paid (per kilo) for smaller portions. It is shown that the structure of the price revelation process in the survey has also influenced the results.


Editor(s):
Malcolm, Bill
Wright, Vic
Issue Date:
2005
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 1442-6951 (Other)
PURL Identifier:
http://purl.umn.edu/126399
Published in:
Australasian Agribusiness Review, Volume 13
JEL Codes:
ISSN 1442-6951
Series Statement:
Volume 13
Paper 6




 Record created 2017-04-01, last modified 2017-04-28

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