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Abstract
Policy for agricultural extension services (AES) has been revitalized during the last phases of
rural development policies (2007/2013), to empower human capital in agriculture. A wider
package of measures aiming at improving the supply of extension at farm level is foreseen and
financial resources have been allocated in all Italian regions, to strengthen the measures. The
paper aims at testing whether such a high proportion of funding match high levels of utilization
of services on behalf of the farms. By assimilating farmers to consumers of AES, the analysis
proposes a classification of the farms on the basis of their propensity to consume services.