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Abstract
The centralized nature of the US food production, processing, and distribution system
effectively precludes specialty crop producers, particularly those with small-scale
operations, from serving as suppliers to institutional food service operations (schools,
hospitals, etc.). Due to age, economic, and/or health status, it is often the clients of
these food services who would most benefit from an increase in their consumption of
specialty crops. Institutions, however, are often limited in their resources and lack the
market-based incentives to incorporate these foods into their menu planning.
This study seeks to identify and suggest solutions to the barriers that limit the
ability of small and medium-scale specialty crops producers from serving as suppliers
to institutional foodservices. Several common barriers were identified which were
consistent with those previously reported in other studies. This study also identified
unique marketing challenges with regard to delivery challenges, required certifications
and food-safety practices, and insurance requirements. Potential solutions to these
barriers are identified and reviewed.